SENDING a CLEAR MESSAGE
It’s the brand identity’s responsibility to “make it simple,” eliminate clutter and reveal the irrefutable truth. It is the visual context that delivers the promise and creates mind-share, market-share and measurable value. This is the most influential and effective effort of design.
Sending mixed messages, listing a hundred services and distributing unrelated materials will turn your audience into skeptics. It means you are making promises - breaking them or not backing them up. It makes you seem ineffectual and hurts your credibility. This is the catalyst to failed relationships. Client retention and customer loyalty derives from a crystal clear and consistent message.
Your logo is not your identity. The “I just need a logo” days are past us. If you remove your trademark from your entire visual inventory, will your message be consistent? Is it undoubtedly you? Does it speak the authentic truth about who you are and why you matter?
When rectifying the situation, it is imperative to consider your message vehicles in an associative manner. At TRAIT we create identities that make the complex seem simple as well as show mergers & acquisitions as obvious and painless. We marry creativity with business opportunity to develop ideas into tangible solutions that invoke your audience. We excite their senses and cause reactions. Your audience will be rewarded by investing in your brand. The connection between brand and audience is crucial and often involves risk-taking on both ends. Taking risks means our creations will provide a new identity for growth.