Thursday, December 4th
An understated design makes Trait’s website look like a prescription for healthier branding.
Three local entrepreneurs want to help people show their pride in Cleveland and look a little more fashionable at the same time...
In an effort to boost player morale and elevate comradery, TRAIT was given a tremendous opportunity to consult the Cleveland Browns on the image of their Berea Campus. We pushed them further than they wanted to go, but in the end they were thankful. We brought in a local illustrator and BROWNS fanatic Brendan Moore to assist us in the process. The results were immediate and had a successful impact...
Getting it right. That’s our goal. Sure our previous identity was well executed, but did it say anything about what we do? The word TRAIT says it all. That’s precisely what we do. We put an image to all the characteristics that define a company. These are their traits.
According to AEC Research, this is by far the most extensive reprographics web-application on the market. It is feature-rich and user-friendly. Since its 2006 launch, there has been a 95% positive user feedback and continues to grow on those who were reluctant to change. There is no other product out there in comparison. It has overshadowed the competition and cemented the eBlueprint brand...
excerpt: “Going global appears highly attractive. It represents a perception of excellence but comes with a set of challenges that many do not anticipate or adequately plan for. It is daunting to achieve a competitively relevant presence in all strategic markets with an identical set of core values. Companies must harness the coherence and scale of a global brand, as well as the closeness of a local brand if they wish to succeed. This is often referred to as the 70/30 principle. This flexible rule-of-thumb dictates that 70% of the brand must remain absolutely consistent and 30% is given flexibility, market-to-market.”...