Services Performed
As one of the Midwest’s most savvy and desired furniture providers, Surroundings has furnished some of the most exclusive residences in the area and outfitted the lobbies and offices of the business elite.
Surroundings major challenge was how to break into new markets and capture the attention of prospective clients. Though their existing clients were providing them referrals to the upper-echelon, they needed to extend their outreach in order to perpetuate growth.
Surroundings looked to TRAIT to create an identity that would speak to all audiences and provide them with a consistent message that would set them apart from the competition. Because of TRAIT’s efforts and unique problem solving skills, Surroundings has grabbed the attention of both local and national audiences. We helped bridge the gap from savvy to mainstream. TRAIT invented a way for Surroundings to flourish and grow. We created a Surroundings identity that makes it clear to audiences the type of products and services they can expect. The biggest success for Surroundings was the addition of online solutions to retail display, which has helped them extend their company to previously inaccessible markets.