[ Sony Style ]

How is it possible to maintain a brand when it is so large that it is in almost every household in America? It’s hard to believe that companies are able to keep a consistent message and convey that to their audience. Sony sets this standard. Sony is a global brand whose reach continues to grow. It is vital to its future, shareholders and consumers that it keeps tight control over its brand. It oversees and outsources its responsibilities to many agencies like ours. It is crucial that these agencies embody creativity and knowledge for retail display. Furthermore, it is critical that TRAIT understands the Sony brand and its plans for moving its products from store to home or office.

TRAIT’s founding partner, Jason A. Fisher, has formed a partnership with Sony in regards to one of its brands – SonyStyle. He is their key contact for maintaining and installing their campaign components in its Beachwood, Ohio retail store. With his combined industry experience in retail and design, Jason is the perfect fit. He works closely with Sony’s brand and store managers. He performs logistical tasks, as well as quality control. Jason remains the store’s key contact for implementing cutting edge display designs.