[ Leo J. Jacobs ]

In 2003 two young men with hearts of gold set out on a philanthropic journey to assist in the desperate need for curing the disease of Cystic Fibrosis. Their contribution and annual event has become something so large that it could have never been foreseen.

Founders David Griech and Robert kilo came to TRAIT with a very specific need and incredible purpose. Not often is there opportunity to help change the lives of those in need, and it is critical that they are able to capture the maximum amount of attendees for their charity event. They needed to solidify the legitimacy and importance to their efforts.

TRAIT was able to create and image that effectively possessed the heart of event. By branding the event, the Cystic Fibrosis Foundation has had a platform to build from and generate an ever-growing list of attendees. Through the use of eMarketing, TRAIT was able to provide a cost-free approach to getting the word out. The event is now recognized and contributed to by some of the largest organizations in the region and continues to be a key contributor to the foundation.