Ian N. Friedman is one of the most sought after attorneys in the area of criminal defense. Mr. Friedman’s role in countless law organizations and his ability to take control of tough cases, has gained him and his firm national recognition.
The firm realized that though it had a strong base and a praiseworthy reputation, it had few vehicles to communicate its message or make its services available to new clients. Ian N. Friedman commissioned TRAIT to create a new avenue for approaching clients and gaining their trust.
After market evaluations and research, TRAIT created and online identity for the firm. From the beginning, TRAIT helped the firm reach its outlined objectives improve its online performance. By using online solutions, TRAIT was able to ensure that Ian N. Friedman’s firm would rank as the top listing on all online search indexes. The new website is geared towards new clients and providing resources. Its success created a new shift in criminal defender awareness creating methods.